Kyte Announces Agreement With Sony Music Entertainment

SME to Utilize Kyte for Online and Mobile Video Production, Distribution and Monetization

Kyte (www.kyte.com), the universal digital media platform, announced that it has reached an agreement with Sony Music Entertainment (SME) in both the United States and Germany to provide an online and mobile video platform which will enable SME's artists and labels to engage with fans through the creation and distribution of digital content that can be monetized.

Kyte provides an end-to-end, online and mobile platform for the production, distribution and monetization of digital content. The Kyte Platform enables media and entertainment brands to:

• Produce - create or upload live and on-demand, online and mobile video and pictures
• Distribute - broadcast content to multiple online and mobile destinations simultaneously
• Engage - interact with an audience and build community through multimedia chat and branded user generated content
• Analyze - report and measure distribution and user engagement
• Monetize - create new revenue streams and monetize branded content

Artists such as Franz Ferdinand, John Legend and Raheem DeVaughn are using the Kyte Platform's flexible production tools to provide their fans with various types of content -- from authentic, raw video streamed live from a mobile phone while on tour, in the studio, or during a live performance - to professionally produced video that is uploaded to Kyte channels on various websites. 

John Legend recently used Kyte Mobile Producer to bring fans behind the scenes as he and fellow celebrities met President Barack Obama at an Inauguration Concert at the National Mall in Washington, D.C.

Fans are actively using SME Kyte channels and engaging deeply through unique interactive features, including multimedia chat, and the ability to comment and rate Kyte shows.

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