Cooking Vinyl, the label behind the Charlatans and The Prodigy, has become the latest name to signed a global licensing deal with MUZU.TV, a new music video website. They join the likes of EMI, Sony BMG and the Ministry of Sound.
The service pays artists through advertising when their music is played. Users can either watch music videos on the MUZU site, on artist sites or embed them into their social networks.
Martin Goldschmidt, founder and managing director of Cooking Vinyl said, "To date, we have resisted doing deals with a lot of online video platforms because we didn't feel their offering fairly compensated our artists and had the right focus,"
MUZU , according to Cooking Vinyl, was purpose-built for the industry and why it had chosen to partner with them.
Goldschmidt contiued, "MUZU.TV is different from other online video sites and we believe it holds great revenue potential."
This is yet another diverse move by music labels as they look to develop their digital businesses as physical sales of CDs fall.
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