Introducing a new technology that the music industry can use once again reach new heights, Nine Inch Nails' (NIN) album "The Slip" has been released as a free Creative Commons licensed music playapp download at www.PlayApp.com.
PlayApps are single file, custom multimedia programs that can contain music, pictures, lyrics, and video. The songs in the "The Slip" Nine Inch Nails music playapp are extractable as 192 kbps MP3 files while the pictures are extractable as high resolution JPG files.
PlayApps can be created for any computer system, but are initially being developed for the Windows platform, XP or greater.
Since music CDs are fading from the marketplace and digital downloads such as MP3s are becoming more popular, the music playapp is being introduced as a new business model to re-energize the music industry. The goal of this business model is to simply give the consumer a better product; one that is downloadable, unlike CDs, and is an easy to use multimedia collectible, unlike MP3s.
PlayApps, it is claimed, also give the music industry the option of including an easy to use, plug and play DRM in future music playapps. DRM is now a selective, market driven option, not an all or nothing dilemma.
For musicians, whether they're a struggling unknown or a well known artist, playapps give them the ability to offer a product that makes them stand out from everyone else and their fans can digitally collect.
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